Madrid awarded best MICE destination by the IBTA
The capital finally reaches the top after years of effort and preparation for the industry’s suitability. The Iberic Business Travel Association has considered the city’s infrastructure of venues and services, the wide cultural heritage and leisure offer as well as its value for money as the main values or competitive advantages. A crucial key role is the one played by the Council Tourism Area in combination with the Madrid Convention Bureau, by getting to host record assistance congresses such as the ESMO (European Congress of Medical Oncology- 24.000) or the WATMC (World ATM Congress-7.800) which has comfirmed an agreement with the city until 2022.
Madrid is clearly a must in the MICE industry and we’ve been there for over two decades now, so do not hesitate to take into account our offer for Spain’s capital city!