THE RISE OF “BLEISURE” TOURISM
The bleisure tourism trend, which is the combination of business trips with leisure, does not stop increasing worldwide. According to the consultant Report Consultant, this type of tourism will generate in the year 2026 more than 1,400 million euros worldwide, with an annual growth forecast of 4.1%.
This traveler profile, seeks a balance between work and pleasure, in order to achieve a harmony between professional achievement and personal satisfaction during their trips. Experts ensure that 60% of business trips become bleisure, among those that last more than two nights.
The GBTA association expects companies to spend 1.7 trillion dollars in business trips worldwide in the year 2022. “As these business trips increase, so will the bleisure trend. It’s time to aim at the well-being of the corporate traveler and design leisure activities that combine”.
From E&TB we can organize the best bleisure combination of business trip and pleasure trip for your groups. Do not hesitate to contact us for your incentive trips, meetings or events.